Business Effectiveness

Are your new business opportunities aligned to your vision, values and Unique Selling Proposition? Are you correctly evaluating the risk and return prior to investing in tenders?

New business assessment

Proposal template development

Tender response preparation

Market & customer segmentation

Minimising rework

No systematic approach or consistency to preparation of new business proposals.

ACTIONS	Created and implemented a new proposal process. Developed and provided training to all staff on new process.
OUTCOMES	Reduced response time on proposals to 3 hour turnaround time. Standardised proposal presentation and proposal tracking process. Increased success rate by 20% Increased number of proposals tracked by 50%
TESTIMONIAL	“Fiona undertook a six month assignment to strategically review all of our marketing material and processes. Her commitment and passion to achieving the best outcome for Davidson Recruitment was refreshing and ensured she delivered. Fiona is one of the few marketing professionals I have encountered who is commercially savvy and delivers absolute value for money.” PETER MURPHY Partner \| Davidson Recruitment

Negotiating win win scenarios

Despite successful on field performance Brisbane Lions was not maximising sponsorship opportunities and there was a lack of clarity around specific sponsors’ entitlements.

ACTIONS	Implemented sponsorship strategic review. Determined optimum number of sponsors. Created sponsor succession plan and prospect list. Determined sponsors’ key objectives. Renegotiated existing sponsorship deals. Ensured sponsors entitlements clearly defined.
OUTCOMES	Negotiated the most lucrative sponsorship in the AFL (as reported in The Australian) Increasing major sponsor revenue 38% and profitability 54%. Eliminated potential overlap between sponsors’ entitlements. Brisbane Lions became one of top 3 clubs in total sponsorship income.
TESTIMONIAL	“Fiona played an integral role in securing sponsorship for the Club including the handling of the contractual negotiations. I was impressed with her commercial ability and her understanding of the legalities. As a director (and a lawyer) it was reassuring to be presented with such a comprehensive and concise risk/reward/cost analysis.” PAUL WILLIAMS Director \| Brisbane Lions

Understanding your customers’ needs

London office of international organisation had not won a local pitch in over 2 years and was heavily reliant on its global clients.

ACTIONS	Developed a new business strategy and process. Implemented once approved.
OUTCOMES	Delivered $2.5 million incremental revenue in the first year. Achieved pitch success rate of 75%. Delivered new business profitability 10% above target and 14% above existing business average. Process rolled out across whole of Europe.

Want to improve your win/loss ratio?

Contact Fiona today

Business Effectiveness

ACTIONS

OUTCOMES

TESTIMONIAL

PETER MURPHY
Partner | Davidson Recruitment

ACTIONS

OUTCOMES

TESTIMONIAL

PAUL WILLIAMS
Director | Brisbane Lions

ACTIONS

OUTCOMES

Want to improve your win/loss ratio?

Business Effectiveness

ACTIONS

OUTCOMES

TESTIMONIAL

PETER MURPHY Partner | Davidson Recruitment

ACTIONS

OUTCOMES

TESTIMONIAL

PAUL WILLIAMS Director | Brisbane Lions

ACTIONS

OUTCOMES

Want to improve your win/loss ratio?

PETER MURPHY
Partner | Davidson Recruitment

PAUL WILLIAMS
Director | Brisbane Lions